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SHIROIYA the SCENT by Sou Fujimoto

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the SOUVENIR

2024.03.04

SHIROIYA the SCENT by Sou Fujimoto

Aroma mist designed by Sou Fujimoto and scenting designer especially for the Shiroiya Hotel.

Topics

- Hotel
2026.08.13
SHIROIYA HOTEL In Maebashi, Selected as One of the “Forbes JAPAN Destinations of the Year 2026”
- Event
2026.07.27
SHIROIYA HOTEL Launches “Maebashi Biennale 2026 Passport, Original Merchandise and Breakfast Stay Package”
- Hotel
2026.07.17
SHIROIYA HOTEL IN MAEBASHI, GUNMA MAKES ITS DEBUT ON 50 BEST DISCOVERY, AN IN-DEPTH COLLECTION OF CITY GUIDES

50 Best spotlights venues from more destinations than ever before, with the additions of new restaurants, bars, hotels and vineyards on the 50 Best Discovery platform
- Event
2026.06.09
The First Maebashi Biennale 2026 Collaboration Project: Shiroiya Hotel Art Illumination 2026 mirocomachiko at SHIROIYA: “Putting Down Roots in the Air”Dates: Saturday, September 19, 2026 – Tuesday, January 12, 2027
- New arrivals
2026.08.11
Saturday, August 1 – Monday, August 31, 2026　Peach Afternoon Tea
- New arrivals
2026.03.29
Benefits for Staying Guests

Staying guests are invited to enjoy the LOUNGE in the evening, where the four-story atrium—filled with lush greenery and contemporary art—provides the setting to experience the shifting colors of Leandro Erlich’s Lighting Pipes, along with complimentary drinks and the local specialty, Okirikomi.
- the RESTAURANT
2026.03.21
Featured in Gault & Millau 2026 for 5 Consecutive Years

The main dining restaurant of Shiroiya Hotel, “Shiroiya the RESTAURANT” (Head Chef: Hiro Katayama), has been featured for five consecutive years in the internationally acclaimed gourmet guide Gault & Millau 2026.
- Hotel
2026.03.27
Shiroiya Hotel Selected for “domaine tetta Global Selection” Accommodation Plan with Two-Bottle tetta Wine Set to Launch from Wednesday, April 1, 2026
- New arrivals
2026.04.01
Monday, June 1 – Friday, July 31, 2026　Strawberry and Matcha Afternoon Tea for the Season of Fresh Greenery

News

2026.08.13
- Hotel
SHIROIYA HOTEL In Maebashi, Selected as One of the “Forbes JAPAN Destinations of the Year 2026”
2026.07.27
- Event
SHIROIYA HOTEL Launches “Maebashi Biennale 2026 Passport, Original Merchandise and Breakfast Stay Package”
2026.07.17
- Press release
SHIROIYA HOTEL IN MAEBASHI, GUNMA MAKES ITS DEBUT ON 50 BEST DISCOVERY, AN IN-DEPTH COLLECTION OF CITY GUIDES
2026.06.09
- Event
The First Maebashi Biennale 2026 Collaboration Project: Shiroiya Hotel Art Illumination 2026 mirocomachiko at SHIROIYA: “Putting Down Roots in the Air”Dates: Saturday, September 19, 2026 – Tuesday, January 12, 2027

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News
SHIROIYA the SCENT by Sou Fujimoto

SHIROIYA HOTEL

2-2-15 Honmachi, Maebashi City, Gunma Prefecture

+81-27-231-4618(7:00-22:00)

General: info@shiroiya.com

PR / media: pr@shiroiya.com

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